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Redefining Brand Loyalty…
By admin | July 8, 2010
Okay…we may be boring you with this by now but I have to say that whether you think the ad is “creepy” or not, NIKE nails it again with their recent Tiger Woods Ad. Why? It got more value out of the FREE press discussing the ad than if they actually aired a 2 minute commercial on the Super Bowl.
So…Tiger Woods’ multiple infidelities have completely dominated the majority of news media all over the world since Thanksgiving. The event has changed the perception of Tiger in the minds of his his peers, family, and fans. As for his sponsors, Acenture and AT&T dropped him almost immediately… Nike didn’t however.
Nike upholds a set of brand values that differentiate them from other sponsoring brands- the acknowledgment of frustration and disappointment as simply one of many stages of success. Nike is a brand you can rely on. You don’t have to be perfect, you just have to keep getting better, and keep trying harder. Other than pushing the value of experiencing the emotion of winning and crushing your competition, this is the idea they have used to their brand on for decades.
Last week NIKE aired the following ad on ESPN and the Golf Channel as Tiger Woods made his return to professional golf at The Masters:
Jacob Tyler is your premiere creative agency in San Diego, Orange County, and Los Angeles! Their amazing creative ability and talent can get any company’s blood pumping! They will do wonders for your business online, so why wait? Visit www.jacobtyler.com today!
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About the Author:
Can a creative group be dedicated to measurable results and the design process? Jacob Tyler is the answer to that question. That’s because Jacob Tyler isn’t a man – or even the sum of decades of experience in advertising and interactive solutions. What we are is a new perspective: one that says an intimate understanding of your business is as important as stunning visuals, and that the right creative tools can make a tidal impact on the marketplace… but only if they are pointed in the right direction. Jacob Tyler isn’t a person; it’s the new art of branding personified. It’s the idea that your success drives ours, and that companies of all sizes need customized solutions, not off-the-shelf answers. Simply put, we’re a team of problem solvers who put our talents to work for you.
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Topics: Social Marketing | 2 Comments »
July 13th, 2010 at 5:47 pm
Great site. A lot of useful information here. I’m sending it to some friends!
July 16th, 2011 at 12:17 pm
Cool cet article, merci et à bientôt !:-) Pensez à lire nos tests sur les jeux de grattage !